ISO 20252 Market and Social Research

The Australian Standard for market, opinion and social research (ISO 20252:2019) was published by Standards Australia in 2019, replacing the earlier 2012 version.

The Standard establishes the terms and definitions as well as the service requirements for organisations and professionals conducting market, opinion and social research.

The ISO 20252:2019 Market & Social Research Standard sets the requirements for a quality management system and the requirements for a senior management to be responsible for the quality of client services such as quantitative and qualitative research, research proposals, designing a questionnaires, sampling and data processing and continual improvement, plus guidance on the recruitment and training of fieldworkers, etc.

Benefits of certification to ISO 20252:2019?

The adoption of consistent, standardised process in an ISO 20252 based quality management system:

  • Enhances the management of risk
  • Increases efficiency and productivity
  • Improves product and service quality
  • Improves buyer confidence
  • Increases loyalty and satisfaction
  • Is a model to reflect the professionalism of your organization
  • Assists in the protection of respondent privacy
  • Becomes a training platform for new employees
  • Fosters a culture of quality/continuous improvement
  • Confirms your organisation's commitment to quality assured processes internationally
  • Increases opportunities for international business
  • Brings professionalism to our industry

AMSRO (Association of Market & Social Research Organisations) helps members gain and maintain ISO standards, offering:

  • Support documentation
  • Online training session
  • Services and support
  • Trust Mark ensuring that information gathered is accurate, ethical and meets privacy regulations
What is your Next steps?

Whether you’re starting your business improvement journey, or looking to enhance current knowledge and capabilities, contact our expert team who will be able to give advice and guidance about options that will enable you to meet your goals.

We would be pleased to provide you with a tailored quotation relating to Business Assurance and Quality Services.